Do you need to include the hashtags in the social media
posts? Do you need an increased exposure from the hashtag campaigns? With the
help of the hashtag campaigns, you can easily drive engagement with the followers
and fans for attracting the prospective and new customers.
With the help of the following 4 ways, you can easily
improve the engagement and reach with the hashtags.
What makes Hashtags
Important?
As social media is booming, you need to participate in the
conversation on different topics. The virtual world doesn’t offer the body
language cues, which is what makes it difficult for keeping track of everything
going on. It is essentially important to interact with the thousands and even
hundreds of people on social media. In spite of the engaging and pleasant
conversations, you would also hear a lot of noise.
The Hashtags help in cutting all the noise. They help in
connecting your business with the audience for putting the heart of
conversations on different social channels such as Instagram, Google+, Facebook
and Twitter.
Aligning the Hashtags with Your Company Name
With the help of a hashtag, you can easily align your brand
for reinforcing the message your digital, social and traditional marketing sends
to customers. For example, the famous
chocolate brand Kit-Kat does the aligning really well. They use the #mybreak
tag with most of their messages, “Have a break, have a Kit-Kat.”
This way of engagement by Kit-Kat helps in liking and
retweeting the social media posts using the hashtags.
Choosing the Hashtags
Carefully
In social media and in life, there’s always the chance
things won’t work out exactly as planned. Your hashtag could possibly be
hijacked, either by another brand or by activists with an ax to grind.
Most of the time, in life, things don’t work out as planned,
and same is the case with social media. This hashtag can be misused to by the
other brand of the same niche. However, you need to carefully use the hashtags,
as hashtags such as “#mybreak hashtag” are likely to get hijacked. This is
because it's specifically aimed at the chocolate wrapped wafers and not a lot
of online activism brands do it.
This is why; you need to give every #hashtag a strong
consideration before deploying it inside a post or tweet. You can also reflect
your colleagues and team to ask advice from the friend’s active on the social
networks about the potential #hashtags.
You can also consider the best case scenarios to consider
the worst case situations. Only choose the hashtag, which doesn’t have a risk
of hijacking so you can avoid the potential social media crisis.
Taking the Business Hashtag Offline
You don’t need to limit your company’s hashtags just to the
social media channels. Instead, you just have to use them as a wide branding strategy,
including the traditional and offline media. For example, Coca Cola Company
launched a social media campaign related to hashtag #MakeItHappy, which
populated the feeds on the networks such as Twitter, Instagram, Facebook and
YouTube. The hashtag appeared in the print and the television advertising
earning more likes and followers.
This is how, you can take your hashtags out of the social
networks and use them effectively for sharing the positive reviews, along with the social comments related to the
experiences by encouraging the Hashtag use.
In case, you have a brick or a mortar location, you can use
a hashtag display properly near the point of sale for promoting the print ads,
flyers and even the receipt. The online businesses must keep in mind to include
the click to tweet for displaying the hashtag on the company’s page. For
gaining the hashtag traction and the development of your brand, you must take
the hashtag offline and it would offer you real benefits for the business.
Introducing the
Different #Hashtags to Use
Even though company and brand name stays the same, you still
want to stay effective and relevant. By using the hashtag in your business, the
social media conversations would occur in real time. What is trending today is going
to be forgotten tomorrow. This means that for keeping things consistent, you
need to refresh and assess the hashtags on a continuous basis for maintaining
the followers.
By using a mix of hashtags, you can keep the social
conversations interesting and fresh. Companies such as IKEA USA Twitter
regularly use the hashtags #creative #organized and #DIY for connecting with
the products of their audience. The company also uses temporary hashtags such
as #MotivationMonday for getting more exposure online.
The key is balance. Keep some core hashtags that don’t
change to maintain your brand’s continuity. Plus, regularly incorporate new
hashtags into your marketing campaigns to keep things fresh and stay on top of
trending topics.
Conclusion
In short, the hashtags are most than just joining of text
with a hash symbol. They have become an important tool for joining a wider
conversation. They are also the identifier of your company’s branding to help
you go through the noise, going through the conversations and the follower
engagement.
For keyword help and hashtag analysis, you can always
consult with the professionals of Medialinkers.
